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Fifty years ago, Jerry Lohr embarked on a career change. What followed would reshape the landscape of the California wine industry and create one of the country’s most popular wine brands.

In the late 1960s, Jerry Lohr began an extensive investigation of California grape growing regions – searching for the ideal location for his first vineyard. Jerry was raised on a South Dakota farm; his agricultural roots armed him with an innate sense for the relationship between climate, soil, and location. His research and instincts led him to the Central Coast, an area just beginning to explore its potential for winegrowing.

The Winery

In the early 1970s, Jerry Lohr first planted grapes in Monterey’s Arroyo Seco district. In the 1980s, he saw the potential for great Cabernet Sauvignon in the Paso Robles region and began vineyards there. For more than four decades, Jerry Lohr has been synonymous with pioneering innovation on the Central Coast. As we celebrate Jerry’s 80th birthday, join us for a tour of a remarkable, ongoing career.

What we carry


Cypress Vineyard Zinfandel

Cypress Vineyard Cabernet Sauvignon

Seven Oaks Cabernet Sauvignon


Cypress Vineyard Chardonnay

Riverstone Chardonnay

Check out the full range at our online store

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